As an Art Manager with over 20 years of experience in the creative industry, specifically in game development, I have come to understand the importance of allowing room for play and experimentation in the development process. As John Cleese once said, "Creativity is not a talent, it's a way of operating." I have seen firsthand how giving myself and my teams enough time to play and be creative has led to my success in various roles, from content creation to management, at companies such as Disney, Epic Games, and Activision. I believe that this approach not only results in a more passionate and purposeful final product, but also helps prevent burnout among the team.