How do you sell a product that offers a scientific (so we’re told) solution to a modern problem that many people are uncomfortable discussing?
The problem is that we civilized humans, despite having perfected things like selfie sticks and Fathead posters, aren’t pooping correctly and haven’t for generations. A product called the Squatty Potty promises to solve this problem.
If you’re tasked with advertising the Squatty Potty, you have to make a decision—option one is to go with the sober, quasi-medical explanation of why paleo-style pooping is superior. You know, “I’m Dr. Bruce Stevenson, and I’d like to tell you about a remarkable product that will ease lower-abdomen pain and rectal discomfort…”
Or you can go with option two: a fuzzy unicorn pooping rainbow-colored soft-serve ice cream as an Elizabethan expert explains the mystery of your bowels.