Disturbing news out of China today: China Digital Entertainment Expo and Conference, better known as “ChinaJoy,” will reportedly implement rules that would drastically change the visuals on the showroom floor.
In short: Cleavage crackdown.
A document leaked to the Chinese media lays out the details, according to the Daily Mail. Women will be fined 5,000 yuan (about $800) if they wear outfits that “show cleavage, hips or upper thighs.” The definition of offending cleavage has been provided—you get two centimeters of what the Chinese call “women’s career line,” if you’re showing more than that, get ready to cough up some serious dough. The hips-and-thigh regulations essentially ban miniskirts and hot pants. There are rules for men, as well: No “underwear-style” pants (this was a problem?) or tight trousers.
So the 2015 edition of ChinaJoy, which begins July 30, looks to be a geeky expo where booth babes (“showgirls” as they’re called in China) and civilian cosplayers must adhere to a very modest dress code.
We pulled these images from the ChinaJoy 2014 galleries at Wanche100.com. Every single one of them is in violation of the soon-to-be-infamous “2 centimeter rule.” We imagine a humorless official with a badge and a Metric Ruler of Doom greeting them at the expo entrance, inspecting their appearance—and cruelly, so cruelly, turning them away. For better or worse, conventions would never be the same again.